Strategy, Creativity and Inspiration to develop your AUTHENTIC BRAND

Read More

Why People Don’t Buy From You (And What To Do About It)

1

Posted by Tomesia Ingram | Posted in Brand Strategy, Business Systems, Success Strategies | Posted on 18-08-2011

By Ramon Williamson and Tomesia Ingram

You invest hundreds of hours working on your website, creating content and posting on social media networks with little or no results.

And yet, others seems to effortlessly get all the clicks, clients and cash.

What’s up with that?

In this article, 5 avoidable mistakes 97% of business owners and professionals make when it comes to the Internet marketing and social media:

Read the rest of this entry »

Would You Like Fries With That?

2

Posted by Tomesia Ingram | Posted in Brand Strategy, Business Branding, Business Systems, Creative Branding, Marketing, Success Strategies | Posted on 15-06-2011

Never assume you already know what your clients want without asking them first. Many of you are familiar with fast food restaurants and how after you place your order, they automatically ask if you want fries, or a drink, or if you want to up-size your order. This is an up-sell tactic used to increase the individual sale.

Read the rest of this entry »

Internal Branding

0

Posted by Tomesia Ingram | Posted in Brand Strategy, Business Branding, Business Systems, Image Branding, Success Strategies | Posted on 14-06-2011

A brand is recognition of a company and its products. It can be in the form of logo, symbol, color or just a name. This recognition helps differentiate a company among its competitors.

Creation of a brand is not just creating a logo or byline statement or a symbol. It is the creation of an experience that will make the customer want more and more of your product or service. An experience, which can create strong positive emotions, something that can lead the customer to trust and become loyal to it. The first thing that qualifies a company or product to be a brand is the ability to create emotions. A brand has to be associated with or should trigger emotions.

Read the rest of this entry »

Creating a Killer Brand

3

Posted by Tomesia Ingram | Posted in Brand Strategy, Branding, Business Branding, Creative Branding, Image Branding | Posted on 13-06-2011

On average American consumers make mention of their specific brands of choice about fifty-six times a week in general conversation. Making sure your company is one that is mentioned should be your number one goal.

A properly structured brand will include your company’s vision, mission, and value statements. These elements are typically the foundation of a solid marketing plan as they help to structure the direction your company is headed, define what your business is about, and what differentiated value you promise to deliver to your clients and prospects.

When examining your current brand, does it portray the image you want for your business? One of the main objectives of your brand should be to generate exposure by creating awareness and building interest. You want to position your brand to become one with your product or service. When you think of Mercedes Benz you automatically think high end, quality cars. When you think of Apple you think technology, great user friendly products. One company that took brand association to a completely new level is Kleenex. The product name facial tissue was used for many years by many different brands but Kleenex redefined the industry and now when you think of facial tissue the common word used is Kleenex.

A killer brand is one that utilizes an image to create awareness of who you are and what you do as you draw the attention of your target market. The promise, position, and personality of your brand are all on display. One major thing to remember is your brand is much more than your logo, website, business card, brochures, etc. It is literally a segment of every aspect of your business from your office location (be it home based or a corporate structure), to your voicemail, how you present yourself, to how you package and deliver your products and services.

In order to develop a killer brand you must ensure that the heart and soul (essence) is being communicated on every level and also place yourself in the position of the client and you must view your products and services in the manner that your clients and prospects do. If you have staff, why not periodically call your office (from an unknown number of course) and monitor how the phone is answered, how friendly (or not) is the person answering the phone, when you ask about the company or it’s services how knowledgeable is the person. This is critical for a strong brand experience for your clients and prospects.

A true killer brand will be chosen over competing brands, in any category, in any country, at any time, and often at any reasonable price. ~ Frank Lane

Additionally, you must always be mindful of the fact that as the CEO of your business, you are the primary spokesperson and the one person that usually comes to mind when a client or prospect thinks of your brand. Building and being mindful of your brand at all times is a must. Everywhere  you go, everything you do and say is making a statement about your brand. It’s up to you to make sure you position your brand to stand out as a killer brand.

Connect With Your Body

1

Posted by Tomesia Ingram | Posted in Creativity, Health, Personal Branding, Personal Development | Posted on 11-06-2011

When we’re in the creative flow, we can sometimes forget we even have a body, because our minds are consistently exploding with colors, sounds, words and images. But when unhealthy habits sap your body of its vitality and strength, your creativity and productivity will be sapped as well.

Read the rest of this entry »

Business Systems: A Must for Small Businesses Too

0

Posted by Tomesia Ingram | Posted in Brand Strategy, Business Branding, Business Systems | Posted on 10-06-2011

When I mention business systems to you, what comes to mind?  Do you think of expensive, highly specialized software?  That’s what many small business owners imagine.  And they think it’s not for them.  If that’s what you think, you’re only half right.

Read the rest of this entry »

Satisfied: A Customer Never Is

3

Posted by Tomesia Ingram | Posted in Brand Strategy, Business Branding, Personal Branding | Posted on 09-06-2011

Let’s face it. Satisfaction is the bare minimum, for retaining your current clients, but satisfaction is not a guarantee of receiving that client’s business tomorrow. Think about it, a client could possibly be satisfied with your company and a direct competitor at the same time.

Read the rest of this entry »

Ready, Aim…Who’s Your Target?

3

Posted by Tomesia Ingram | Posted in Brand Strategy, Business Branding, Marketing, Success Strategies | Posted on 08-06-2011

In order to build awareness of your brand online it is mandatory that you hone in on the exact people that will be most interested in what you have to offer. You should also make sure they have the money to spend on your product or service. An awful amount of time and energy will be wasted in marketing to people that either aren’t interested or that are not financially positioned to purchase from you.

Read the rest of this entry »

Attributes of Your Brand Defined

5

Posted by Tomesia Ingram | Posted in Brand Strategy, Branding, Image Branding | Posted on 07-06-2011

The distinctive qualities of a company, product or person are the attributes of a brand. These are the foundational fragments for positioning a brand and the groundwork for crafting messages that are specific to your target audience.

Read the rest of this entry »

Personality Does Matter

6

Posted by Tomesia Ingram | Posted in Brand Strategy, Branding, Business Branding, Image Branding, Personal Branding | Posted on 06-06-2011

Whether you like it or not, every business has it’s own personality. It can be formal, traditional, hip or an array of other styles. The reality is that for most businesses, this brand personality is underutilized or extremely boring. A large part of this problem stems from trying to fit in with current trends. When you blend in with the rest of your market, what leverage do you then have to differentiate yourself and start attracting your ideal clients? Actually how do they see you as all amongst the sea of your competition?

Read the rest of this entry »